Elevating Huawei’s global social impact and visibility

Coordinating daily social management and global product launch communications for Huawei.
Mobilising young audiences at scale for Tetra Pak

Mobilised young audiences to recycle Tetra Pak cartons at scale with a trusted campaign ambassador, creators and a 1,500-entry contest, turning awareness into action.
Securing UN recognition of the International Day of Play

Supporting the LEGO Group to achieve UN ratification through national stakeholder engagement in Czechia and Hungary.
Championed women’s sport as must-watch pub viewing

Mobilised fans to design the ultimate pub matchday experience and rally support for women’s tournaments
Securing Government support for transport improvements to the Birmingham Sports Quarter

Intensive advocacy campaign secured £400m in transport upgrades from the Chancellor to ensure Birmingham’s Sports Quarter can become a reality.
Spotlighted assistive technology access issues in low-income countries

We launched a global integrated campaign culminating in a show-stopping billboard stunt in Times Square
Serving Perfection at Wimbledon

Game, set, match! Bought the Wimbledon partnership to life and captivated over one million fans by casting tennis icon, Sue Barker as “The Perfectionist.” ensuring the finishing touches around SW19 were complete before declaring Wimbledon 2025 officially Championships-ready!
Exposing the Rise of Bad Bots

Turned the rise of AI-powered bad bots into a national story, positioning Thales as the authority on defending tomorrow’s digital ecosystem.
Giving Gen Z Crew a Voice

Created a dynamic, peer-to-peer TV series The Wrap – made by crew members for crew members. Content connected tens of thousands McDonald’s Gen Z staff nationwide.
Winter Wanderland – Turning Christmas on Its Head

Hijacked the UK’s biggest festive event and turned consumerism on its head to drive awareness of the plight of young homeless people across the UK.