By combining the strengths of specialist agencies into bespoke solutions, we help our clients navigate complexity and engage and influence the audiences that matter most​.

IMPACTING AUDIENCES

From shifting perceptions to shaping policy, we have a proven track record of delivering standout campaigns and consultancy that delivers measurable impact. By combining the power of AI’s real time data mining and evaluation capability with human analysis we can more precisely identify and measure the metrics that matter and tailor and optimise our campaigns to maximise impact and ROI.

UNDERSTANDING AUDIENCES

We combine deep human expertise with the latest digital and AI-enabled insight tools to decode audience mindset and behavior, delivering real-time, data-driven insights that uncover what motivates, engages, and influences your key audiences.

INFLUENCING AUDIENCES

Whether it’s influencing the political elite in Washington to building brands in Warsaw, we mine transformative insight to inform powerful communications strategies and creative campaigns that captivate, influence, and drive change where it matters most.

REACHING AUDIENCES

It’s about sparking interest, igniting conversations, and opening doors to meaningful engagement. We go beyond the message to ensure it lands, resonates, and leaves a lasting impression.

IMPACTING AUDIENCES

From shifting perceptions to shaping policy, we have a proven track record of delivering standout campaigns and consultancy that delivers measurable impact. By combining the power of AI’s real time data mining and evaluation capability with human analysis we can more precisely identify and measure the metrics that matter and tailor and optimise our campaigns to maximise impact and ROI.

INFLUENCING AUDIENCES

Whether it’s influencing the political elite in Washington to building brands in Warsaw, we mine transformative insight to inform powerful communications strategies and creative campaigns that captivate, influence, and drive change where it matters most.

UNDERSTANDING AUDIENCES

We combine deep human expertise with the latest digital and AI-enabled insight tools to decode audience mindset and behavior, delivering real-time, data-driven insights that uncover what motivates, engages, and influences your key audiences.

REACHING AUDIENCES

It’s about sparking interest, igniting conversations, and opening doors to meaningful engagement. We go beyond the message to ensure it lands, resonates, and leaves a lasting impression.

UNDERSTANDING AUDIENCES

We combine deep human expertise with the latest digital and AI-enabled insight tools to decode audience mindset and behavior, delivering real-time, data-driven insights that uncover what motivates, engages, and influences your key audiences. ​

Combining the industry’s latest digital insight tools, the Group’s own audience intelligence products and rigorous expert analysis, this bespoke data driven methodology allows us to benchmark a brand or businesses’ current position  – culturally, commercially, reputationally and politically – and provides a unique 0-5 Advantage score against which we track and evaluate the impact of our work

Our Data & Analytics functions, led by industry veterans, excel in analysing vast and varied data sets for clients worldwide. Through rigorous expertise, we uncover strategic insights that fuel growth. By transforming complexity into actionable strategies, we empower organisations of all sizes to make smarter, more impactful decisions with confidence. 

Our stakeholder mapping identifies key journalists, government figures, and influential voices shaping conversations. Informed by sector specialists and cutting-edge data analytics, we pinpoint those with the greatest impact on specific topics and themes. This ensures that we engage the right voices, driving influence and building advocacy to stay front of mind. 

Our bespoke qualitative research offerings get under the skin of audience challenges, diving into the “whys” behind current perceptions, beliefs and behaviours. Through open conversation we can further explore, co-create and test solutions and campaigns with your target audiences. 

Our bespoke quantitative research offerings robustly measure audience perceptions, sentiment and/or behaviour to fully diagnose our clients’ challenges and opportunities – or to develop compelling stat-backed stories for PR and campaigns. 

Our Social Listening spans covers key social platforms but also extends to forums and niche communities. By analysing engagement and identifying emerging trends, we uncover actionable insights. This comprehensive approach ensures organisations stay attuned to audience sentiment, behavioural shifts and key conversations shaping their market and reputation. 

Our risk and reputation audits offers a comprehensive, multi-channel analysis to accurately assess potential threats and vulnerabilities across the globe. Leveraging proprietary technology and expert evaluation, we identify risks across social, media, search and stakeholder landscapes. This audit provides actionable insights, empowering organisations to safeguard their reputation and proactively address challenges with precision. 

REACHING AUDIENCES

Is more than just making contact —
it’s about sparking interest, stopping thumbs, igniting conversations and opening doors to meaningful engagement, in the right channels at the right times.

In an era of purpose-led marketing, a strong brand—and knowing what it stands for—is vital. By uncovering human insights, we craft earned first campaigns that amplify visibility, shape perceptions, and influence behavior, ensuring greater brand love, recognition, and commercial impact.

Our thought leadership expertise combines deep audience insights with a thorough understanding of our client’s business and the  competitive landscape. We identify unique white space opportunities, crafting compelling narratives that strategically position a business and act as powerful platform to reach and influence media and stakeholders.

With industry-leading media tools and a team of expert brand storytellers, we craft stories that capture media attention and spark conversation. Guided by our Media Advisory Board—featuring respected voices from political, consumer, and business media—we provide unmatched counsel, deep media insights and the trusted relationships needed to ensure our clients’ messages resonate and earn results.

We specialise in connecting brands with the right influencers to across the world.  We can amplify your message though authentic influencer partnerships, offering a comprehensive suite of services including influencer identification and outreach, campaign strategy and execution, content creation and optimisation, performance analytics, and ongoing relationship management.

We believe that simplicity is the architecture of powerful design. Whether it’s a new brand identity, animated social content, digital or print designs, or motion graphics, our global teams create content that stops thumbs and captures attention around the clock.

From preparing for a national newspaper interview or broadcast appearance to facing scrutiny from MPs or shareholders, our training packages—crafted by senior consultants with C-Suite executives and editor-level journalists—equip leaders with the confidence and skills to handle pressure, deliver messages with authority, and address areas of challenge effectively.

Our approach to corporate communications is a carefully calibrated blend of storytelling, executive profile building, content creation, and strategic media engagement, all intricately tied to business objectives. This methodology not only shapes a compelling corporate narrative but also ensures that this narrative drives meaningful engagement and delivers on business goals.

With our specialist digital and social media divisions headquartered in London, and extended teams strategically placed across Europe and Asia, we are perfectly positioned to offer local insights on a global scale. We offer a comprehensive suite of services, including digital auditing and strategy, “full service” Social and Influencer marketing, ad creative and content, paid media and channel planning, email marketing, user experience (UX), and user journey-mapping.

Our dedicated strategy and creative teams deliver impactful campaign planning and activation for corporate and consumer brands, locally and globally. From insight-driven strategies to bold creative execution, we craft campaigns that resonate with audiences, build brand equity, and achieve measurable results, ensuring seamless delivery across markets and platforms.

From global smartphone launches to bespoke in-store experiences, we deliver flawlessly planned events that elevate brands, promote products and excite audiences around the globe. Whether local pop-ups or international productions, online or in-person, hi-tech or lo-fi, we combine our events capability with integrated comms expertise, to amplify and maximise impact across channels.

Influencing Audiences

Whether it’s influencing the political elite in Washington to building brands in Warsaw, we mine transformative insight to inform powerful communications strategies and creative campaigns that captivate, influence, and drive change where it matters most.

Our veteran team offers a thorough understanding of the political landscape, insights into the motivations and mechanics of political stakeholders and the machinery of government, and strategies to foster mutually beneficial relationships. Stationed in major political hubs such as London and Brussels, we assist in identifying impending risks and potential opportunities, and how to act to create – and maintain – advantage based on this intelligence.

Our senior team of specialists have advised on some of the highest profile crises of the last 20 years, working alongside high-profile companies, brands and individuals when things go wrong. Our suite of crisis products and services offers 360° reputation management support before, during and after a crisis, from risk assessments to preparedness and procedures; and crisis leadership training to litigation support.

We help businesses build trusted relationships by fostering talent and implementing impactful internal engagement strategies. Our three-phased approach—Insight and Analysis, Strategy and Implementation, and Measurement and Impact—ensures employees connect deeply with your organisation’s purpose and values. We seamlessly integrate internal and external communications, linking reputation management with employee experience for transformative results.

We create strategic B2B campaigns that enhance brand reputation and drive customer engagement. From trade shows and content creation to shopper marketing and launch plans, we connect you with key audiences—grocery retailers, hospitality chains, or housing designers—using powerful routes to market. Our expert team delivers creative insight and flawless execution to every project.

We provide expert M&A and transaction support, from IPOs to restructurings and activism to transformative deals. With deep expertise and extensive experience, we build stakeholder buy-in—from investors to regulators. Trusted by leading organisations in the UK and overseas, we support our clients every step of the way, from strategy to implementation.

We combine unrivalled on the ground knowledge with our industry leading online consultation tool, EngageOnline, powered with latest AI technology, with our proprietary methodology – to provide our clients with real-time data, quickly and efficiently. We are delivering stadium-led regeneration, freeports, onshore wind and new transmission infrastructure, as well as advising on crucial policy areas, such as the future of offshore wind and CCS spatial policy.

We have an established track record of working with the world’s best companies to manage their financial calendar communications -offering strategic guidance to executive boards and comprehensive support to in-house teams. Our investor relations team advises boards, senior executives and IROs to build their profiles amongst the investment community and nurture relationships with key decision makers

Sustainability matters to every business. We help clients align corporate initiatives with sustainable practices and craft integrated communications strategies that put responsible business at the forefront. Through ESG audits, risk mapping, and strategy development, we evaluate performance, pinpoint opportunities, and deliver actionable plans to align sustainability goals with broader strategic objectives, help businesses secure their place in a sustainable future

We excel in securing prime shelf placement for leading UK brands, leveraging our extensive network of trade and shopper marketing contacts nationwide. Our deep retailer relationships and strategic insights ensure your products stand out, driving consumer engagement and boosting sales across the retail landscape.

Our reputation management practice protects and elevates brands globally. Combining strategic insight with expert execution, we help clients navigate crises, shape corporate narratives, and manage risk. From building trust to enhancing stakeholder perception, we deliver tailored solutions that safeguard credibility and strengthen reputations.

IMPACTING AUDIENCES

From shifting perceptions to shaping policy, we have a proven track record of delivering standout campaigns and consultancy that delivers measurable impact. By combining the power of AI’s real time data mining and evaluation capability with human analysis we can more precisely identify and measure the metrics that matter and tailor and optimise our campaigns to maximise impact and ROI.

Measurement

Monitoring

Brand & perception tracking

Behaviour Change

Sentiment analysis

Message Testing

Our measurement expertise lies in building tailored frameworks that deliver true ROI and drive iterative success. By leveraging a wide array of digital, primary and internal data sources, we provide precise, actionable insights. This robust approach ensures organisations continuously optimise strategies and achieve measurable, impactful outcomes across all initiatives.
Our global monitoring services deliver real-time alerts and swift responsiveness, harnessing diverse media and data sources to track key issues across regions. From traditional outlets to digital platforms, we provide daily reports and comprehensive analysis, empowering organisations to stay informed, proactive, and in control within an ever-evolving global landscape.
Our multi-wave survey approach (e.g. quarterly tracking or pre/post campaign) benchmarks our clients’ performance and assesses how ongoing work and campaigns is impacting them – demonstrating ROI and informing strategy and tactics that maximises future activity.
Our audience behavioural framework analyses the effectiveness of campaigns in shifting the drivers and barriers of behaviour – assessing changes in audience capability, opportunity, motivation and, ultimately, the outcome on their actions through bespoke quantitative measurement.
Our sentiment analysis delves into thematic trends, uncovering the drivers of positivity and negativity across conversations. By identifying key advocates and detractors, we provide a nuanced understanding of public perception. This analysis equips organisations with actionable insights to amplify positive sentiment, address challenges, and strengthen relationships with their audiences.
Our proprietary testing framework analyses the strengths of campaigns, messages and/or creatives through the lenses of comprehension, engagement, emotion, accessibility and behvaioural impact – identifying actionable tweaks for improved performance, before outputs go live in the world.

Our measurement expertise lies in building tailored frameworks that deliver true ROI and drive iterative success. By leveraging a wide array of digital, primary and internal data sources, we provide precise, actionable insights. This robust approach ensures organisations continuously optimise strategies and achieve measurable, impactful outcomes across all initiatives.

Our global monitoring services deliver real-time alerts and swift responsiveness, harnessing diverse media and data sources to track key issues across regions. From traditional outlets to digital platforms, we provide daily reports and comprehensive analysis, empowering organisations to stay informed, proactive, and in control within an ever-evolving global landscape.

Our multi-wave survey approach (e.g. quarterly tracking or pre/post campaign) benchmarks our clients’ performance and assesses how ongoing work and campaigns is impacting them – demonstrating ROI and informing strategy and tactics that maximises future activity.

Our audience behavioural framework analyses the effectiveness of campaigns in shifting the drivers and barriers of behaviour – assessing changes in audience capability, opportunity, motivation and, ultimately, the outcome on their actions through bespoke quantitative measurement.

Our sentiment analysis delves into thematic trends, uncovering the drivers of positivity and negativity across conversations. By identifying key advocates and detractors, we provide a nuanced understanding of public perception. This analysis equips organisations with actionable insights to amplify positive sentiment, address challenges, and strengthen relationships with their audiences.

Our proprietary testing framework analyses the strengths of campaigns, messages and/or creatives through the lenses of comprehension, engagement, emotion, accessibility and behvaioural impact – identifying actionable tweaks for improved performance, before outputs go live in the world.

A unique combination of agile, collaborative and connected expertise.

Accordience combines best-in-class, specialist expertise under one brand, with the scale to operate at pace both globally and locally.

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Grayling is a full-service communications agency, specialising in Corporate Affairs and Brand Campaigning across its global network of offices. The agency uses data and insights to develop rigorous strategy, delivering mission-critical, audience-first, creative communications. Grayling’s combination of international reach and local expertise helps create measurable advantage for clients worldwide. Visit website

Citigate Dewe Rogerson is a leading global strategic communications consultancy that specialises in Investor Relations, Corporate and Financial Communications, Transaction Support, and Issues Management. They help clients build and maintain their reputation, manage their brand, and communicate effectively with their stakeholders. Visit website

Cirkle is a multi-award-winning brand communications agency that specialises in B2B, Consumer and Corporate communications, supported by a strong social and influencer offering. Cirkle combines strategists, creatives, comms and digital experts to create integrated campaigns that are rooted in purpose-driven insight and brought to life through brilliant creative. Visit website

The Red Consultancy is a leading creative agency, delivering bold communications to drive behaviour change and business impact. Best-in-class at getting (the right sort of) attention among consumer and business audiences, Red uses an insight-driven, integrated approach across earned media, social and influencer marketing, experiential and events. Visit website

Movement is a specialist, social-first creative agency redefining how brands connect in social media. They craft bold, audience-led strategies that move audiences emotionally and into action across B2C and B2B spaces. With agile teams, authentic creator partnerships, and a focus on meaningful creativity, they turn social media into a powerful force for engagement, impact, and societal progress. Visit website

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